Whole Food Shampoo Review


Some people choose a shampoo product based on its fragrance, some based on how the packaging catches their attention, some buy based on top-of-mind brands, and some just follow what they have been used to ever since they started using shampoo. 

Not many people look into the chemical composition or ingredients of these shampoo products, more so, actually spend time researching the good or bad effects these chemicals actually cause on our body. 

For example, a common ingredient in most shampoos is sodium lauryl sulfate which actually strips hair of its natural oils consequently leaving your hair dry and unhealthy.

But did you know that checking the label of a product is important? This is especially true for people with sensitive skin. Extra precaution is a must to reduce exposure to irritants that may trigger allergic reactions. 

And one brand that is highly recommended by dermatologists and other skin professionals for individuals with delicate skin is the Whole Foods 365 Fragrance-Free Shampoo.

What’s great about the Whole Foods market is that all their products have been formulated with exceptional quality standards, which makes them one of the most trusted and favorite market brands! 

Interested to know further? Keep reading as we share with you more about it.

TLDR: Whole Food Shampoo Review

Product Description

One of the most common irritants commonly found on most shampoos are the harsh chemicals and synthetic fragrances it contains, this may cause the scalp to react adversely depending on your level of sensitivity. 

Unlike other shampoos, Whole Foods’ fragrance-free shampoo does not contain any of these chemicals, it has no added fragrance, parabens, sodium lauryl, or Laureth Sulfate.

This shampoo features glycerin and panthenol that gently cleanses the hair and scalp without causing it to dry out. With argan oil and coconut oil that keeps tresses soft and well-nourished. 

Whole Foods Market believes that what you put on your body does make a difference.

This is why their shampoos were designed specifically to be gentle on you and the world and yet effective and delightful. It is specially formulated with mild preservatives, milder than industry standards. 

The packaging design for this product was improved with its fresh new look but the quality and shampoo itself remain the same as the older packaging.


  • Hypoallergenic; Dermatologist tested.
  • Made without animal ingredients 
  • Chemical-free 


  • Cleanses the hair very well without causing it to dry.
  • Recommended for all hair types: Dry hair, oily hair, thin hair, etc
  • No added fragrance and chemicals, best for sensitive skin 
  • Safe for color-treated hair 
  • Trusted quality with Whole Foods Market’s stringent quality standards
  • Reasonable price
  • Vegan friendly 
  • Non-stripping formula
  • Gluten-Free


  • You might need to use a lot of products for it to foam and get enough cleaning properties.
  • Consistency is too runny 
  • Others prefer a pump for dispensing the product rather than a press-top opening.

Interested? Here’s the link to purchase it!  

In-Depth Review: Whole Food Shampoo


Brand: 365 by Whole Foods Market

Scent: Unscented

Liquid Volume: 32 fl oz (946 ml)

Whole food shampoo comes in a plastic bottle with a press-top opening that allows you to dispense the product with ease. It has a clear and runny consistency. 

Complete List of Ingredients

Aqua (Water, Glycerin, Sodium Myristoyl Sarcosinate, Sodium Cocoamphoacetate, Xanthan Gum, Phenoxyethanol, Amodimethicone, Sodium Cocoyl Isethionate, Caprylyl Glycol, Citric Acid, Sodium Citrate, Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl Hydroxysultaine, Panthenol, Tilia Europaea Flower Extract, Argania Sinosa (Argan) Kernel Oil, Cocos Nucifera (Coconut) Oil, Organic Aloe Barbadensis (Aloe Vera) 

How to use

Wet hair thoroughly. Massage a small amount of shampoo into the hair. Re-wetting will enhance foam. Vigorously massage the scalp. Rinse well. Repeat if necessary. 

For best results, use Whole Foods Fragrance-free Conditioner after shampooing.


Whole Food Shampoo does not offer any exchange or return to any product purchased.

Who is it best for?

If you are someone who is sensitive to fragrances and chemicals and are worried about possible irritants that may contact your skin and scalp, then Whole food fragrance-free shampoo is for you. They also offer conditioner and body wash for an overall gentle body care routine. 

However, if you are just looking for chemical-free products but with a mild scent, you might also want to check out their 365 Everyday Value, Herbal Mint Shampoo. 

[You may also like: Dermorganics Shampoo Review

What Do People Say About It?


Here are some customer reviews that were written about the product:

“Fragrance-Free at a Great Price”

“I have fragrance allergies, so the people who live with me have to use fragrance-free products as well. We’ve tried a number of brands and this one is the best, both in value and performance. It works well to clean and condition long hair, thick hair, wavy hair, and is roughly half the price of similar fragrance-free brands. One note is that it does contain some botanical ingredients, so I can’t use it myself, but I don’t react if my family members use it. Our nearest Whole Foods is 30 minutes away, but it’s worth the drive for this product.”

Another wrote:

“Genuinely hypoallergenic and works great”

“I searched for a long time for a sulfate AND fragrance-free shampoo that is decent AND less expensive and finally found my shampoo for life. I’m extremely sensitive to any kind of odor due to an illness and there was no odor or irritation. It’s totally hypoallergenic! Also works great and isn’t drying.”


A Youtuber named RealBeautiful Beauty, with sensitivity to smell issues really loves whole food fragrance free shampoo, in this video she mentioned:  

“If you have to shampoo and condition daily, I definitely recommend this stuff because it is a very good everyday shampoo. it moisturizes, detangles, it helps the hair lay smooth and flat but yet not limp. It doesn’t like let your hair down, limp your hair out, or anything like that. But it does smooth the hair texture and afterward, you get that manageability. You can literally run your fingers through your hair and your hair feels good. So, I like it! It’s good stuff! And I love the fact that it’s fragrance-free..” 

The Verdict: Should You Buy it?

Searching for products that are very gentle, fragrance-free, and free from all the harmful chemicals is quite difficult to find. 

So if you are sensitive to all this stuff, Whole Foods’ fragrance-free shampoo is definitely a must-try! 

True to their claims, this product really doesn’t have any scent at all! It also effectively cleanses your hair without drying it out, keeping it silky, smooth, and manageable. 

And compared with other fragrance-free shampoos, its price point can be difficult to beat. It’s affordable and worth it! 

I hope you find this review helpful. If you like this article, make sure to check out our other articles at HairsAffairs.com.

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