Paul Mitchell Blonde Shampoo Review


One challenge often encountered by most people with all types of light and blonde hair, whether natural, dyed, bleached, or highlighted, are the unwanted brassy tones. These can make hair look dull and lifeless. 

A solution to keep that problem at bay? No other than Purple shampoos!

Purple shampoo is specially formulated to keep natural or chemically lightened hair look its brightest. Its purple tint helps eliminate gold and yellow tones instantly, allowing hair to look vibrant and healthy. 

And if you are on a search for the best purple shampoo in the market, allow me to share with you one brand from the leader of salon-quality hair care products, John Paul Mitchell systems —  the Paul Mitchell Platinum Blonde Shampoo!

In this article, we’ll talk about its pros, cons, features to help you decide if this product matches your hair needs.

Interested to know further? Keep reading to find out more about it!  

TLDR: Paul Mitchell Blonde Shampoo Overview

Product Description

With more than 40 years in the market, Paul Mitchell has been one of the go-to brands among many consumers because of its wide range of high-quality hair care products. 

This includes shampoos, conditioners, styling products, treatments, and many more that cater almost all hair types and hair concerns.

With hairs prone to getting brassy in appearance, one highly recommended shampoo is the Paul Mitchell platinum blonde shampoo. 

It can be used on all kinds of blondes, highlights, balayage, white hair, or silver hair. 

This violet tinted shampoo helps correct and neutralizes existing brass out your hair by balancing out warmth tone.

Its color-enhancing formula brings out the best of your shade by brightening it up and increasing its vibrancy. 

Most purple shampoos can cause hair to dry out, but not this one. Thanks to its conditioning extract from jojoba leaf, aloe vera, and rosemary, which can hydrate, nourish, and soften tresses. 

What not to love? Its formula is also free from harsh chemicals like paraben, gluten, and is vegan friendly too! 

Best For

  • Color-treated hair (highlights, balayage, bleached, dyed) 
  • Naturally Light hair colors (blonde, silver, white hair) 


  • Keep hair soft and moisturized with its conditioning ingredients 
  • Intensify shine
  • Doesn’t have an overpowering scent; smells nice
  • Increases hair vibrancy
  • Manufactured by a trusted brand
  • Lathers very well
  • Does not test products on animals; cruelty-free 
  • Will not turn your hair purple in color 

[You might also want to read: Best Purple Shampoo for Asian Hair


  • A little pricey
  • Runny consistency
  • Contains sulfate
  • Others don’t like the scent 

Interested? Here’s the link to purchase it!  

In-Depth Review: Paul Mitchell Platinum Blonde Shampoo Paul Mitchell Platinum Blonde Holiday Gift Set ($31 Value) :  Beauty & Personal Care


Brand: Paul Mitchell

Scent: Refreshing cucumber melon scent with soft floral notes 

Liquid Volume: Available in 10.14 fl oz (330 ml) and 33.8 fl oz (1 Liter) 

Product Dimensions: 1.92 x 1.92 x 8.5 inches; and 3.24 x 3.24 x 10.2 inches

Country of Origin: USA 

 Complete List of Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat., Glycerin, Cocamide MIPA, Hedychium coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Acid Violet 43 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.

How to use

1. Wet hair thoroughly

2. Get enough hair shampoo into your palm. 

3. Rub the shampoo to create a foamy lather, apply directly to wet hair. 

4. Gently massage then allow it to remain on hair for 1-5 minutes. 

5. Then rinse thoroughly. 

For best results, use together with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

Recommended to be used once or twice a week. 


Paul Mitchell shampoo does not offer any exchange or return to any product purchased.

What Do People Say About It?


With quite a good number of positive reviews and a high rating on Amazon, here’s what some purchaser has to say with Paul Mitchell Platinum blonde shampoo:


“THIS IS THE BEST PURPLE SHAMPOO BY FAR! I’m a brunette with lots of blonde balayage, I’ve tried all the purple shampoos you can think of, this one is the best! I’m just 1-2 washes. I noticed a huge change! My blonde is brighter and whiter. The yellow on some parts is dulled down tremendously! I will say the shampoo smells kinda funny but washes and lathers great!” 

Another customer with blonde highlights wrote: 

“Protects those platinum strands very well!”

“My hairdresser gave me a bottle of this after she did my hair a couple of months ago. I have blond hair, but she added platinum highlights throughout and wanted me to make sure the color didn’t turn over time. I don’t know if she’s just awesome (which I like to think she is) or if this product is really doing its job, but my color looks almost exactly the same as it did the day of the coloring. Hence why I’ve reordered it through Amazon :)”


A YouTuber MamaLife Makeup has shared her thoughts after trying out the Paul Mitchell platinum blonde shampoo where she was able to purchase it half the price. 

At the beginning of the video, she shared how her hair looked before trying it out. 

She wasn’t able to see a huge difference in her hair roots, however, she does think that the shampoo and conditioner help her hair to look a little bit brighter. 

What she observed, The conditioner has a very light purple pale color. The shampoo and conditioner are a bit too thin, but though it has a runny consistency, she was happy that it was able to suds up really well and made her hair feel nice and clean. The shampoo also did not weigh her hair down. 

In the end, she mentioned: “Shampoo and conditioner both did their job, I like how they suds up, how they felt. Not a bad deal..  If you want that nice, clean, toning, vibrant-looking hair,  go for these.” 

Another video was created by a Youtuber named Chels wherein she shared her top 5 most favorite purple shampoos she had tried.

In the video, she tested each one of them to find out which of these 5 works best in getting rid of the yellow tone using a silver-blonde hair extension. The hair extension she had used is very similar to her actual hair color.

She also shared a little tip where she mentioned: “Try not to use purple shampoo every single wash, the reason being is because it actually messes with the pH balance in your hair so kinda actually be quite damaging and can dry your hair out quite a lot. So obviously, always follow up with a really good conditioner.”

In the end, the best among the 5 options was the Paul Mitchell platinum blonde shampoo. 

“The reason why this (Paul Mitchell platinum blonde shampoo) got the first place, not only it got the hair super silky and super soft, but it gives off just the perfect tone, it toned out all the yellow but it also hasn’t turned it gray, hasn’t turned it purple and there is no blue tone, it doesn’t make it darker. It literally just made the perfect blonde.” 

She also shared a comparison of the before and after wash, wherein you would really notice the difference. 

[You may also like: Best Shampoo For Purple Hair]  


In the online forum Reddit, wherein a user is asking about some purple shampoo suggestions?

One shared: 

“My stylist recommended the Paul Mitchell Platinum Blonde shampoo and conditioner a few weeks ago and to be honest I really love it.”

Another mentioned:

“I also love the Paul Mitchell one (especially with the conditioner). Many of the purple shampoos on the market are so dang drying but this one actually leaves your hair feeling healthy even prior to conditioner application.”

Best Paired with Paul Mitchell Platinum Blonde Shampoo

To get the best result in maintaining blonde, or hair with highlights and balayage, Paul Mitchell blonde platinum shampoo is best to follow with this violet tinted hair care system: 

1. Platinum Blonde Purple Conditioner

To provide amazingly softer strands, use Platinum blonde purple conditioner after shampooing. 

This is a great way to hydrate hair while effectively enhancing the effect of purple shampoo in toning out the unwanted brassy appearance. Allowing you to get that fresh blonde look.

It is rich in conditioning ingredients that hydrate, moisturize, and keep hair very silky and smooth. It’s color-safe, paraben-free, and gluten-free, giving your hair the vibrancy it deserves!

2. Platinum Blonde Purple Toning Spray

Platinum Blonde Purple Toning Spray contains shiny and shimmering purple tint pigments that assist in banishing the undesirable yellow tone while adding body and volume to the hair. 

This provides further assistance in neutralizing warmth tone, it also serves as a detangler and intensifies shine. 

To use, shake well then spray it on wet hair evenly, use comb or brush to style as usual. 

What makes this toning spray even better? It has been awarded by the NewBeauty’s 2019 Beauty Choice Award for Best Brass Buster For Blonde Hair! 

Other Paul Mitchell Products for Blonde Hair 

These keratin-infused hair care products will help you repair and brighten up your blonde and highlighted colors: 

1. Forever Blonde Shampoo 

Forever Blonde Shampoo contains KerActive protein and a powerful blend of plant extracts that nourish and repair blonde or chemically treated hair that has been weakened during the coloring application. 

Its KerActive protein penetrates hair strands to provide extra moisture and strengthens hair. This great shampoo also gently removes away dirt while leaving hair smelling fresh and clean. 

Its sulfate-free, paraben-free, and color-safe formula doesn’t strip away hair’s natural moisture! 

2. Forever Blonde Conditioner

The use of shampoo alone over time may cause hair to dry out.

One best way to avoid that from happening is by partnering it with a great hydrating conditioner, just like the Forever Blonde Conditioner.

This works well with Forever Blonde Shampoo in repairing and brightening blonde, lightened, and chemically treated hair. Aside from that, it also deeply hydrates tresses with its special blend of botanical extracts which includes safflower oleosomes and macadamia nut oil that improves hair elasticity, shine, and moisture. Providing you that tangle-free locks you’ve always wanted! 

3. Forever Blonde Dramatic Repair Leave-In Conditioner 

Last but definitely not least, the Forever Blonde Dramatic Repair Leave-In Conditioner. 

After shampooing and conditioning, apply this vigorously on hair, make sure that hair is covered from roots to tip, this helps strengthen and ensures that nutrients and moisture have been locked in on your hair.


1. Is it okay to use Paul Mitchell Blonde shampoo every day?

Though Paul Mitchell’s platinum blonde shampoo is gentle enough for everyday use, it is still best to not replace your regular shampoo. Overuse of purple shampoo may lead to over toning, causing hair to dry out further and get damaged.

Use color-safe shampoo instead, then use a purple shampoo once a week. When your hair is starting to get brassy, Increase gradually as needed until you get the shade you like. 

The Verdict: Should You Buy it?

The best way to take care of blonde, colored, bleached, or lightened hair is to neutralize and prevent the brassy yellow tone from happening. 

And if you are looking for a purple shampoo that can help you do that job, then yes, Paul Mitchell’s platinum blonde shampoo is something you should try!

It helps remove unwanted dullness at the same time effectively cleanse and condition your hair, leaving it hydrated, bright, clean, and illuminating. It also adds a nice shine and softens your locks! Plus, its formula is paraben-free, gluten-free, cruelty-free, and vegan friendly. 

This can be greatly backed up with its great number of positive reviews on different online platforms. 

I hope you find this review helpful! If you like this article, make sure to check out our other articles at

Leave a comment

Your email address will not be published. Required fields are marked *