Pura D’or Review

pura d'or review

Whether it comes with age or genetics, some people get problematic about their thinning hair. Sometimes, even teens and young adults already experience this insecurity and issue.

Stress, lifestyle, certain health conditions, styling, treatments, etc can also be the reasons for thin hair or hair loss.

But don’t stress yourself too much, the good thing is there’s a solution for your thinning hair problem! 

One brand that targets and focuses to reduce hair thinning is the Pura D’Or. 

Pura D’Or is one of the leading brands in hair thinning therapy for thicker and fuller hair. They use only natural organic ingredients without the harsh chemicals in all their products, which you can include in your daily hair care routine. 

One of its bestsellers is Pura D’Or Original Gold Label Anti Thinning Shampoo. What’s great about this product is that they use about 24 rare and exotic Ingredients, 17 herbal DHT blocking properties to help reduce hair fall and address thinning hair, packed with vitamins and minerals that promote healthy hair growth and healthy scalp. 

So, if you want to know more about the Pura D’Or Anti Hair Thinning Shampoo, sit back and keep reading.

TLDR: Pura D’or Review

Product Description

Pura D’Or prides itself on manufacturing high-quality and USDA-certified organic and biobased hair shampoo. 

Its formulation combines natural oils, plant-based ingredients, and natural preservatives to promote a healthier hair shaft for your hair to grow.

Pura D’Or Original Gold Label Anti Hair Thinning Shampoo has been clinically proven to decrease hair thinning. 

It contains Biotin and argan oil extract that strengthens the hair to reduce breakage and protects hair strands against damage which may lead to thinning hair. 

It is also packed with essential vitamins and DHT herbal blends that penetrate hair follicles for stronger, softer, and more manageable tresses. 

It is vegan-friendly, gluten-free, paraben-free, and sulfate-free. Its gentle formula helps prevent dry and itchy scalp.

Based on actual usage, the effectiveness takes quite a while. Well, just like any other hair product, there’s no such thing as instant thicker hair or instant hair growth. It could take eight weeks to three months for you to see the significant change in your hair. 


  • Contains 17+ proprietary herbal ingredients that reduce hair thinning, strengthens and improves hair thickness 
  • Hydrates and promotes a healthy scalp 
  • Strengthens hair and prevent hair breakage 
  • Contains aloe vera that provides relief to severe to mild scalp irritation 
  • Cleanses hair and scalp

Best For 

  • Suitable for both men and women
  • Suitable for all hair types 


  • Made from 100% natural ingredients without harmful chemicals such as sulfates, phthalates, artificial colorants, mineral oils, petrolatum, formaldehyde, paraben, artificial fragrances unlike other hair shampoos 
  • USDA certified biobased product, eco-friendly product 
  • Decrease hair breakage and promotes thick hair, as evidence by baby hairs growing 
  • Has an amazing smell 
  • Safe for color-treated hair 
  • Clinically Tested and Proven
  • Vegan friendly and cruelty-free 
  • Does not contain common allergens 


  • Visible results may take two to three months or more. 
  • Quite expensive compared to other regular shampoos.

Interested? Check it out on this link!  

In-Depth Review: Pura D’or Hair Thinning Shampoo 


Pura D’or is available in a 16 fl oz (473 ml) pump bottle. With a Product Dimension ‏of‎ 3 x 6 x 7.5 inches.

The company rebranded the product from Anti-Hair Loss to Anti Hair Thinning shampoo. But still targets to promote a healthy scalp for optimal hair regrowth. 

[You might also want to read: Folliboost Hair Growth Serum Review]

Here are some of its active ingredients: 

Active Ingredients

Argan Oil 

Argan Oil is a popular ingredient in hair products. Its moisturizing effect promotes a healthy scalp environment so your hair can grow healthy and fuller.


Biotin is a B complex vitamin that promotes hair regrowth for fuller and thicker hair. It also improves overall hair health. 

Aloe Vera

Aloe Vera is rich in nutrients such as Vitamin A, Vitamin E, and C that provides great moisture, leaving hair soft, smooth, and super hydrated! It also promotes hair growth and helps reduce dry and itchy scalp. 

Apple Extract 

Apple contains procyanidin B2 that helps stimulate hair growth. It also nourishes hair, keeping it soft and tangle-free. 

Pumpkin Seed Oil Extract

Pumpkin seed is rich in antioxidants that nourish and protect each hair follicle from roots to tips, promoting hair growth and increasing luxurious shine. 

Rosemary Leaf Oil 

Rosemary is known to promote new hair growth and prevent premature hair thinning. 

Saw Palmetto 

Saw Palmetto is an ingredient extracted from the Serenoa repens tree. It inhibits the effect of DHT, which is a hormone that attacks and weakens hair follicles. As a result, it helps in reducing hair thinning and promotes fuller, thicker, and healthy hair growth.

Another essential ingredient of Pura D’Or is its 17 plus herbal DHT herbal proprietary blend. 

These prevent the hair from getting further damaged which causes thinning hair, strengthens the hair shaft, removes dirt, and improves overall hair health. 

Its powerful herbal blends include Nettle leaf Extract, Red Korean Seaweed, Green tea extract, Tea Tree oil, Amla oil, Grapefruit Seed, Black cumin seed oil, He Shou wu, Pygeum Bark oil, etc. 

Complete List of Ingredients: 

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Zinc Sulfate, Soy Isoflavones**, Beta-Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decylglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid.

How to use

Pump enough hair shampoo into your hand. Rub the shampoo to create a foamy lather, then apply directly to wet hair scalp. Gently massage then leave it for about 2-3 minutes. This will allow the product to deeply penetrate your scalp. Then, rinse thoroughly. 

If you want to achieve extra lather, you may need to get an extra pump. 

For best result, use together with Pura D’or deep moisturizing conditioner with Aloe Vera enhanced formula.


Try it without worrying! Pura D’Or shampoo provides a 100% satisfaction guarantee for its product. If you are not satisfied, let them know and they will give you a full refund. 

Where to Purchase 

You can purchase this amazing anti-hair thinning shampoo on Amazon and their official website. 

Are there any Side Effects? 

The good thing about using products made from organic and natural ingredients like the Pura D’or, hair thinning shampoo is that allergic reactions and irritations are not that common. 

Its formula is gentle enough that won’t strip off your hair’s natural oil. It is also safe for daily use. 

However, for safety, it is still best to do a patch test first to test for any allergic reactions. If irritation occurs, it is recommended to not use the product. 

What Do People Say About It?


With quite a good number of positive reviews and a high rating on Amazon, here’s what some verified purchaser has to say with Pura D’or gold label shampoo:

“I have just started using this shampoo and conditioner and I am so pleased with it. It doesn’t have that salon scent that is always a plus, but the way my hair looks when I dry it and style it makes up for that. I followed the directions (leave it on your head 3 minutes before you rinse) and then conditioner. My hair came out soft, shiny, and easy to comb. I am looking forward to a few months from now when my hair starts to reap the benefits of this shampoo! Already I can see less hair in my comb when I comb it out after washing it.”

Another wrote:

“My hair was destroyed when I was in the hospital for 2 months. I was trying for over a year to find something that would restore what I was left with and had no success until I bought this PURA D’OR combination of shampoo and conditioner. What a difference! The shampoo gives body to my thinned-out hair, and the conditioner makes it silky and soft.

My hair has grown back quite well since I started using these two products, and I’m even seeing regrowth in spots around my hairline that I thought was going to be forever bald. I would recommend PURA D’OR to anyone!”


Liaz, a Youtuber who suffers from polycystic ovarian syndrome and suffering from hair loss loves and is obsessed with Pura D’Or gold label shampoo, says that she never talks about shampoo other than Pura D’Or. 

You can see in her Youtube video before and after using Pura D’Or pictures. 

This is what she specifically said about the product,

“Pura D’Or is so gentle and amazing. If you have colored hair and your hair color washes out easily, this is another shampoo that’s amazing for that.” 

She just wishes Pura D’or will make shampoos that are specially made for babies in the future. 

Another review was from a Youtuber named Danielle Ines from Alabama.

She first used the product in 2016. One of the things she loves about the product is its Hibiscus ingredient, which prevents hair loss.

According to her, the product makes her hair more voluminous, healthier, and fuller. It’s a bit more expensive, though and she needs to use more products than drugstore products, but it lasts for a long time.

In the same video, this is what she also said,

“The very first time I used this, both now and like 3 years ago (2016), it was almost like minimal, if any hair loss or hair strength loss. I’mmm SHOOKT. SHOOKT! What sorcery is this! ‘Coz I never experienced that. And I just thought all shampoo is equally created.”


In an online forum discussion on Reddit, where someone is asking about their thoughts on Pura D’or shampoo: “Does anyone here with some experience with hair care products think this is any good? If someone here have already tried this, what are your thoughts?”

One shared: 

“I’ve been using this for 3 years and I love it! Costco online sells this shampoo/conditioner combo for $40. It’s one of the few conditioners that doesn’t break out my back. My only complaint is that it doesn’t lather as well as shampoos with sulfates, so it can get pricey if you have long hair and go through a lot.”

Another also wrote: 

“Yeah, I tried this before. It was okay but I constantly change my shampoo after I’m done with the bottle. I don’t rmb having any complaints with the shampoo.”

Difference Between Pura D’or Shampoo Gold Label Vs. Blue Label D’or Hair Thinning Therapy Shampoo

The main difference between the Gold and Blue Label Pura D’or shampoo is that the Gold label is more of a premium version of the Blue one. 

The Blue label has only 15 key ingredients while the gold label contains 17 DHT herbal blocking ingredients. If you have a sensitive scalp, the Gold label contains a much gentler formula as the blue label contains an alcohol-based preservative known as phenoxyethanol. 

In terms of its price, the Blue label is much more affordable compared to the Gold one. 

The Verdict: Should You Buy it?

What’s great about Pura D’Or Anti Hair Thinning Shampoo is that it stays away from harsh chemicals. It uses only natural organic ingredients. Plus, it has a renewable biological certification. 

Its natural ingredients promote healthier and thicker hair on both men and women of all types of hair! Its formula is gentle enough that it is safe to use even on a daily basis. 

It also contains herbal DHT blocking properties that are very important in hair thinning therapy and hair loss minimization. 

Though it’s a little pricey compared to other products, we cannot ignore the number of positive reviews and many satisfied customers this product has. So, if you are willing to shell out a little bit more, this is definitely worth trying! 

Safety Precaution

It is best to test for any allergic reaction first before using the product, test first on your elbow area to find out. 

If you like this article, make sure to check out our other articles at Hairaffairs.com.

Leave a comment

Your email address will not be published. Required fields are marked *